Pernoire the Art of
Unforgettable Presence
& Masar the Scent
of purpose

masar by pernoire – the fragrance of those who lead

a glimpse behind the curtains: ingmar haudenschild design development was entrusted with the identity, branding, and naming of the luxury-niche fragrance house «pernoire», together with the co-founders crafting a brand that redefines fragrance as an expression of identity and individuality. as part of this collaboration, we also conceived the naming and holistic product design of «masar», pernoire’s first signature fragrance, setting the foundation for a new era in luxury-niche perfumery.

developed alongside pernoire founders nico and robin, as well as an award-winning swiss perfumer, «masar» is more than a scent – it is an olfactory journey, meticulously crafted to embody depth, contrast, and indomitable intend. each note unfolds with precision, ensuring an experience as present and unforgettable as the individuals who wear it.

at its core, «masar» is a reflection of pernoire’s identity, a brand shaped through collaborative vision, swiss craftsmanship, and artistic mastery. together, we have created a fragrance and a modern brand that challenges tradition, embracing scent as a powerful medium of self-expression and purpose.

since the founding year in 2020, the brand‘s commitment to excellence and innovation has led to remarkable achievements, enabling global expansion to nearly 20 countries and over 40 retail partnerships.

visit www.pernoire.com for more information.